The marketing department is proposing to launch a new product the Whitz Bang Flambo - WBF for short. They have conducted market research and are estimating sales of 50,000 units per year if the price is set at $15. The development department has studied the specifications and is estimating it will take two years to bring the product to market and will cost $400,000 in the first year and 5700,000 in the second year. The operations department is estimating it will cost five dollars to produce each WBF. b) What do you think the effect of these factors would be on the estimates by marketing and by development? How would you compensate for them? Why do you think a company might use a planning horizon of five years? dy Considering the blases, and probable errors, do you think it is useful to calculate the net present value? Why? Why not