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The marketing department of Cullumber and Company has developed a strategy to increase sales. For every $ 1 0 0 of purchases made by a

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The marketing department of Cullumber and Company has developed a strategy to increase sales. For every $100 of purchases made by a customer, the customer receives a $5 gift card with no expiration date. Cullumber assumes the redemption rate on the gift card is 90%. Cullumber has the following information:
Sales of $12,800,000 for 2025
Gift card redemptions of $76,800 for 2025
Gift card liability at December 31,2024 of $64,000
What is the amount of the liability at December 31,2025?
Gift card liability, Dec. 31,2025 $
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