The Marketing Environment

Marketing managers must be awre of the surrounding environment when making marketing$-$mix decisions. The factors include political, technological, social, competitive, and economic. At the center of these factors is the customer. These factors can affect a company's ability to build and maintain relationships with their business and consumer markets.

Review the five factors affecting the marketing environment and match the ten $(10)$ elements with the appropriate factor.

Each factor should have two elements.

Data interchange

Trends

Selection

Laws

Population shifts

Lifestyles

Unemployment

Competition

Price

Bar codes

CUSTOMER

Political$/$Legal$/$

Regulatory Factors

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