The marketing failure Failure of Bengay Aspirin occurred due to lack of marketing results. Could you describe the issues with the failure of this products. Were they societal change that cause this failure such as change in family structure, population.

Were they change in the economic environment, such as financial constraint. What were some of the other competition at that time. Were they any health Issues with these product and Branding failure.

I think people linked the Bengay to an instant pain reliever similar to its rub on product and expected immediate results. what should they have done different to succeed in their marketing strategy?

thank you