Question
The marketing manager at Tim Hortons likely sees their dark roast blend as a product , and as such recommends advertising to keep it Shopping
The marketing manager at Tim Hortons likely sees their dark roast blend as a product , and as such recommends advertising to keep it Shopping product ; mass advertising ; persuasive Convenience product ; mass advertising ; top of mind Specialty productibrand identification ; exclusive Convenience product ; word of mouth ; branded
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
