Question
The marketing manager at your company is so excited about an upcoming launch and promotion of a new product. The accounting manager isnt so excited
The marketing manager at your company is so excited about an upcoming launch and promotion of a new product. The accounting manager isnt so excited since he has calculated the cost of the upcoming promotion and the costs will exceed any revenue generated by the sale of the new product. The accounting manager tries to show the marketing manager the financial costs. The marketing manager responds, I dont need to know how to read those things or to understand the costs of my promotions. I am the marketing guy. My job is to promote our products and generate sales. If I wanted to understand that kind of stuff I would have become an accountant. Is the marketing manager right? Provide an explanation for your answer.
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