The marketing manager for Schick razors is attempting to determine a sales estimate for the line of products that allows men to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Schick has a strong level of loyalty and brand name appeal and will garner $20\%$ of the overall market. This amount is known as the In addition, the marketing manager believes the total sales for the category will be $$30$ million annually for razors and razor blades for men. This is known as the

a$.$ company sales potential; market potential

b$.$ market share; category sale

c$.$ industry share; comyany forecast

d$.$ demand; supply

e$.$ company sales forecast; market potential