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The marketing manager of Interstate Bakeries was asked to meet with the organization's research and development department to explain why the company needed to change
The marketing manager of Interstate Bakeries was asked to meet with the organization's research and development department to explain why the company needed to change its yearold package design for Twinkies. The marketing manager took on an interpersonal role as:
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Corporate Information strategy and management
Authors: Lynda M. Applegate, Robert D. Austin, Deborah L. Soule
8th edition
73402931, 73402932, 978-0073402932
