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The Marketing Manager of Top Toys LId has been looking Into ways to Increase sales. He is proposing that the company offer more attractive credit
The Marketing Manager of Top Toys LId has been looking Into ways to Increase sales. He is proposing that the company offer more attractive credit terms of 3/10 net 60. The positlve eflect of these new credilt terms would be a projected increase in sales to $4.2 million with 60% of customers taking the discount. The negative effect would be an increase in the average collecllon perlod to 35 days and an increase in bad debis to 2.5% of sales. It is expected that the company's contribution margin of 5.5% would hold wilh the expanslon of sales, as would its short-term financing cost of 6%. Currently, Top loys Lid.'s credit terms are 2/10, net 30. The average collectlon perlod is 20 days, with 80% of sales currently taking the discount. If the current credit terms are continued, nexl year's sales are projected to be $3.1million. All sales are on credit, and bad debts are expected to be 1.5% of credit sales. Required: Advise lop Toys LId. whether or not II should change Its credil policy as recommended by Its Marketing Manager. Show all calculations (16 marks)
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