Question
The marketing mix is comprised of the four Ps (product, distribution/place, promotion, and pricing decisions). Imagine that you are the director of marketing for a
The marketing mix is comprised of the four Ps (product, distribution/place, promotion, and pricing decisions). Imagine that you are the director of marketing for a hospital that recently added a cardiac care center (the cardiac center is the product/service). Share 2-3 ideas about the distribution/place component for this new cardiac care to be successful.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
