The Marketing Mix: Travel Goods and Services

This activity is important because one of the core aspects of marketing is to create value for customers. Marketing tradi has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, promotion. Two travel$-$oriented companies$-$one a producer of goods, the other a service provider$-$have different marh mixes.

The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this act will categorize a set of statements about each company's marketing activities according to the four Ps $($product$,$ price, promotion$).$

Roll over the items to read their description, then drop them into the correct position on the chart.