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The marketing mix was first suggested by Borden in the 1950s and consisted of twelve elements.Comment on the usefulness of the four Ps in Marketing
The marketing mix was first suggested by Borden in the 1950s and consisted of twelve elements.Comment on the usefulness of the four Ps in Marketing in the 21st century.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
