The marketing of certain products and services for athleticevents is historically a controversial issue. what are some ofthe implications involved with the marketing of a specificproduct or serviceto support an athletic event.

What are some of the pros and cons of this type of marketing while developing a final position.What perspective may different stakeholders have on this issue?In essence, think of yourself as an Assistant Athletic Director for Revenue making a recommendation to the Athletic Director and university President.Should the university accept or pursue a marketing proposalthat might be unethical to some stakeholders?