The marketing of controversial products or services can create ethical challenges, which is why the American Marketing Association createdCodes of Conduct. The International Chamber of Commerce has even looked at this on a global scale with itsMarketing Code. However,acting ethically can actually be profitable. Review the resources in theReading and Resourcessection of this module regarding marketing sugary cereals to kids, especially in third-world countries, and consider the ethical implications. Then, reflect upon yourchosen companyand post information on the following:

1. What is an ethical crisis in either the present or the past that created an ethical crisis with your chosen industry?
2. How was the situation resolved, if it was? If it still ongoing, please provide the most recent update.
3. What effect did it have on either the industry and/or your company's brand?
4. What could have avoided this ethical violation?