1. The marketing team at a local restaurant is evaluating the various stages of the restaurant's life cycle. The restaurant opened in 1981 and has reached the stage where it needs to reinvent itself to attract new customers. Which of the following stages is it likely in?
   1. a) growth b) introduction c) maturity d) decline
2. Which of the following is not a consumer product category?
   1. a) shopping b) specialty c) unsought d) raw materials
3. Playgrounds-R-Us has recently added a service for customers where the company will inspect the play set one year after purchase to make sure it's in good condition. In the "three levels of product" model, this service would be considered part of the _______.
   1. a) augmented product b) core product c) actual product d) capital item
4. _______ brands are name brands that sell a product or service under a corporate identity, while _______ brands are store brands that are similar to national brands and labeled differently.
   1. a) licensed; private-label b) public; private-label c) national; private-label d) licensed; national
5. Baby clothing designer Peabody launches a new line of newborn clothing that is less expensive than what it currently offers. It retails in big-box retailers instead of the company's stores. Which strategy entails introducing a product line that is less expensive than a company's original offering?
   1. a) stretching downward b) product line expansion c) stretching upward d) product mix expansion