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The marketing team is joining the Lochman Company s strategic summit next week. The CEO wants to ensure the team is aware of the company
The marketing team is joining the Lochman Companys strategic summit next week. The CEO wants to ensure the team is aware of the companys fiveyear strategy for the company and its product lines. The marketing team will use this information as it develops future campaigns and promotions. This example best describes integration.
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