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The Marriott Corporation is in the following businesses, among others: Hotels of different types Long-stay residential hotels Luxury resorts Time-share properties Airline catering Institutional food
The Marriott Corporation is in the following businesses, among others:
- Hotels of different types
- Long-stay residential hotels
- Luxury resorts
- Time-share properties
- Airline catering
- Institutional food services
- Franchised operations
- Credit card tie-ins
- Travel operations
Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott's different businesses seem to have competitively valuable cross-business relationships.
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Marriott Corporations Diversification Strategy To determine whether Marriotts business lineup reflects a strategy of related or unrelated diversification we need to analyze the extent to which the val...Get Instant Access to Expert-Tailored Solutions
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