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The Marriott Corporation is in the following businesses, among others: Hotels of different types Long-stay residential hotels Luxury resorts Time-share properties Airline catering Institutional food

The Marriott Corporation is in the following businesses, among others:

  • Hotels of different types
  • Long-stay residential hotels
  • Luxury resorts
  • Time-share properties
  • Airline catering
  • Institutional food services
  • Franchised operations
  • Credit card tie-ins
  • Travel operations

Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott's different businesses seem to have competitively valuable cross-business relationships.

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Marriott Corporations Diversification Strategy To determine whether Marriotts business lineup reflects a strategy of related or unrelated diversification we need to analyze the extent to which the val... blur-text-image

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