The Marriott Corporation is in the following businesses, among others Hotels of different types Long stay residential hotels Luxury resorts Time share properties Airline catering Institutional food services Franchised operations Credit card tie ins Travel operations Given the above listing, would y...

The Marriott Corporation is in the following businesses, among others: Hotels of different types Long-stay residential hotels

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The Marriott Corporation is in the following businesses, among others:

Hotels of different types
Long-stay residential hotels
Luxury resorts
Time-share properties
Airline catering
Institutional food services
Franchised operations
Credit card tie-ins
Travel operations

Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott's different businesses seem to have competitively valuable cross-business relationships.

Posted Date: Jun 11, 2024 03:04 PM

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The Marriott Corporation is in the following businesses, among others: Hotels of different types Long-stay residential hotels

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Expert Answer:

Marriott Corporations Diversification Strategy To determine whether Marriotts business lineup reflects a strategy of related or unrelated diversification we need to analyze the extent to which the val... View the full answer

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