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The Maryland General Assembly enacted a law that bans the use of animals in advertising any alcohol within the state. The legislators decided that since
The Maryland General Assembly enacted a law that bans the use ofanimals in advertising any alcohol within the state. The legislators decided that since children love animals, no animals shall be used in any formof alcohol advertising, including on product labels, magazine ads, television andinternet ads, mailers, and billboards.
Super Cute Beer launches a new ad campaign, featuring a talking Polar Bear. The ad appears on a billboard on the side of Route in Easton, and on itsbeer carton, cans, and bottle labels. The State of Maryland has finedSuper Cute Beer$ each time it broke the law by portraying an animal in its advertising.SuperCute Beerfiled a lawsuit against the State of Maryland claiming the lawis unconstitutional.
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