The mass-marketing approach used by large supermarkets is different than the concentrated marketing approach used by retailers who target primarily health-conscious customers. To be sure, supermarkets and health food retailers bothhave marketing strategies which are relevant to their target market(s).

1. What are 2-3 mass-marketing approaches that large supermarkets use?
2. What 2 or 3 concentrated-marketing approaches used by retailers who target health-conscious customers?