The meaning of a product or service is very much tied into what the product does.

Question 1 options:

	True
	False

Question 2

The mortality effect is the bias that results when the experimental group differs significantly from the target population or from the control group.

Question 2 options:

	True
	False

Question 3

Psychological ownership of a product promotes user attachment and use, keeping users locked into the product out of loyalty.

Question 3 options:

	True
	False

Question 4

Attending to POPS as well as PODS is necessary to keep your product competitive. PODS ensure that your product meets the minimal essential features. POPS are necessary for distinguishing a product from the competition.

Question 4 options:

	True
	False

Question 5

The Ten-Ten business plan presents a succinct overview of the what, how, when, and why of the business.

Question 5 options:

	True
	False

Question 6

Internal validity refers to the degree to which an experiment can clearly show that the change in the dependent variable is caused by changes in the independent variables rather than by other outside factors.

Question 6 options:

	True
	False

Question 7

Which of the following is not an advantage to personal interviews?

Question 7 options:

A)	a. data control is high

B)	b. exceed original questions

C)	c. they tend to be inexpensive

D)	d. interviewer has considerable flexibility during the interview.

Question 8

_____ designs are the most basic of all experimental designs.

Question 8 options:

A)	a. One-group pretest/post test

B)	b. Time-series

C)	c. One-shot case study

D)	d. Latin square

Question 9

_____ designs have the experimental group exposed to the treatment and the control group not exposed.

Question 9 options:

A)	a. One-group pretest/post test

B)	b. Static group comparison

C)	c. Time-series

D)	d. None of the above

Question 10

__________ refer to the effort that goes into choosing, organizing, negotiating, and entering into agreements for products and services.

Question 10 options:

A)	a. acquisition costs

B)	b. negotiation costs

C)	c. decision costs

D)	d. transaction costs

Question 11

Which of the following is not true regarding using telephones for data collection?

Question 11 options:

A)	a. low response rate

B)	b. data control is moderate

C)	c. area coverage is wide

D)	d. speed of data collection is fast

Question 12

Which of the following are not one of Porter's five-force framework?

Question 12 options:

A)	a. threat of new entrants

B)	b. bargaining power of suppliers

C)	c. rivalry among existing competitors

D)	d. social costs

Question 13

__________ are very critical skills that define an organization.

Question 13 options:

A)	a. Capabilities

B)

b. RBV

C)	c. Resources

D)	d. Core competencies

Question 14

Which of the following is not a telephone survey data collection method?

Question 14 options:

A)	a. fax surveys

B)	b. voice-mail surveys

C)

c. FASI

D)

d. CATI

Question 15

Which of the following sampling errors occurs if the survey contains questions or statements that bias respondents or make it difficult for the researcher to clearly understand intended responses?

Question 15 options:

A)	a. measurement instrument error

B)	b. population definition error

C)	c. sample selection error

D)	d. procedure error

Question 16

Which of the following is not an advantage to mail surveys as a data collection method?

Question 16 options:

A)	a. cost-efficient

B)	b. high response rates

C)	c. no interviewer bias

D)	d. respondent anonymity

Question 17

Which of the following tend to have the highest response rates?

Question 17 options:

A)	a. telephone interviews

B)	b. mail surveys

C)	c. personal interviews

D)	d. a and b

Question 18

People are born with particular attitudes.

Question 18 options:

	True
	False

Question 19

The affective component of attitude is an individual's positive or negative feelings toward something.

Question 19 options:

	True
	False

Question 20

A scale using "yes" and "no" is an ordinal scale.

Question 20 options:

	True
	False

Question 21

A scale using "strongly agree", "agree", "neutral", "disagree" and "strongly disagree" is an itemized rating scale.

Question 21 options:

	True
	False

Question 22

An ordinal scale ranks characteristics using equal increments between ranks to show relative amounts.

Question 22 options:

	True
	False

Question 23

In paired-comparison scales, respondents indicate their preference between items in paired sets.

Question 23 options:

	True
	False

Question 24

The Likert scale is an itemized rating scale in which respondents select from choices ranging from "strongly agree" to "strongly disagree".

Question 24 options:

	True
	False

Question 25

A funny-faces scale is particularly useful when surveying less educated respondents in developing countries.

Question 25 options:

	True
	False

Question 26

"What is your favorite radio station? is an example of which type of question?

Question 26 options:

A)	a. open-ended

B)	b. closed-ended

C)	c. dichotomous

D)	d. leading

Question 27

A double-barreled question is a single question that asks for two responses.

Question 27 options:

	True
	False

Question 28

A questionnaire is an informal set of questions or statements designed to gather the information from respondents that will accomplish the goals of the research project.

Question 28 options:

	True
	False

Question 29

Closed-ended questions increase interpreter bias.

Question 29 options:

	True
	False

Question 30

Debriefing is an interview conducted before respondents have completed the questionnaire.

Question 30 options:

	True
	False

Question 31

Dichotomous questions are closed-ended questions that offer only two response choices.

Question 31 options:

	True
	False

Question 32

A strategy map is a visual diagram that represents a causal structure of an organizational strategy.

Question 32 options:

	True
	False

Question 33

Open-ended questions provide a limited number of response choices.

Question 33 options:

	True
	False

Question 34

Planning approaches can be classified as having an internal organizational focus (looking inside) or an external or environmental focus (looking outside).

Question 34 options:

	True
	False

Question 35

Rank order scales only give ordinal scale data.

Question 35 options:

	True
	False

Question 36

A major product attribute that asks: Is the product smaller than the competition? Is it more powerful? Does the product or service complete a task faster? Is the product adaptable to many situations? refers to _____ .

Question 36 options:

A)	a. ease of use

B)	b. performance

C)

c. design

D)	d. quality

Question 37

The purpose of the __________ is to try to facilitate and provide a degree of structure for conceptualizing new products and services.

Question 37 options:

A)

a. PODs

B)

b. BOFs

C)

c. EXTs

D)	d. FAD template

Question 38

Which of the following exists when a respondent who agrees to participate in a study refuses to respond to certain questions?

Question 38 options:

A)	a. item omission

B)	b. item nonresponse

C)	c. item selectivity

D)	d. item bias

Question 39

Which of the following involves a panel of experts that determines survey content by first making concealed judgments about an issue, and then each judgment is critiqued.

Question 39 options:

A)	a. Delta technique

B)	b. Epsilon technique

C)	c. Delphi technique

D)	d. Alpha technique

Question 40

Which of the following is a trial run of a questionnaire using a small sample from the target population to detect problems with the questionnaire?

Question 40 options:

A)	a. protocol technique

B)	b. pretesting

C)	c. leading question

D)	d. dichotomous question

Question 41

Seriously consider your feature list in terms of must haves, points of differentiation, and vestigial features. Try to avoid __________, which involves adding features just for the sake of adding new features.

Question 41 options:

A)

a. design

B)	b. strategy canvas

C)	c. blueprinting

D)	d. feature creep

Question 42

Which of the following is not a concern when creating a questionnaire?

Question 42 options:

A)	a. it should be user-friendly

B)	b. it should look professional

C)	c. it should reveal the desired information

D)	d. it should be limited to three pages

Question 43

Which of the following is not a key point to consider when organizing questionnaires?

Question 43 options:

A)	a. initial questions should be captivating, general, clearly stated, and easy to answer

B)	b. avoid overcrowding a questionnaire

C)	c. place majority of questions that relate to the research objectives early in the survey

D)	d. place difficult questions toward the end of the survey

Question 44

Which of the following questions is double-barreled?

Question 44 options:

A)	a. What is your annual income?

B)	b. What is your gender?

C)	c. Do you plan to visit our restaurant again and order our delicious steak?

D)	d. None of the above is a double-barreled question

Question 45

Which of the following scales allows researchers to use arithmetic functions to compare numbers?

Question 45 options:

A)	a. ordinal

B)	b. nominal

C)

c. ratio

D)	d. interval

Question 46

Which of the following scales is used when respondents rank products according to some predetermined criterion? The overall preference score is determined by multiplying each ranking by the frequency in each category. The lower the score, the higher the ranking.

Question 46 options:

A)	a. rank order

B)

b. q-sort

C)	c. paired comparison

D)	d. semantic differential

Question 47

Which of the following scales uses choices ranging from "strongly agree" to "strongly disagree"?

Question 47 options:

A)

a. likert

B)

b. staple

C)	c. itemized

D)	d. semantic differential

Question 48

Which of the following types of validity assesses how well ideas or theories are translated into real measures?

Question 48 options:

A)	a. predictive

B)	b. concurrent

C)	c. criterion-related

D)	d. construct

Question 49

Which scale is also known as a "summated ratings scale"

Question 49 options:

A)

a. likert

B)

b. staple

C)	c. graphic rating

D)	d. itemized

Question 50

Which scale is also referred to as a "continuous ratings scale"?

Question 50 options:

A)

a. likert

B)

b. staple

C)	c. graphic rating

D)	d. semantic differential