The meaning of corporate social responsibility ( C S R ) and the arguments for it, as well as the attitudes of business toward it, have changed dramatically over the past 50 years. The vigorous debate over the normative case for CSR gave way eventually to a wary acceptance and then an enthusiastic embrace of the business case. Somewhere along the way, the question about CSR changed from whether to how. However, whether the meaning of CSR also shifted to fit with what business was willing and able to do is an open question. What is undeniable is that, in the words of the Economist magazine, CSR is thriving. CSR has become a virtual industry, with most large corporations proclaiming long lists of activities. The challenge now for corporations is to be strategic about CSR and develop programs that provide the greatest benefit for themselves and society. The challenge for society is to make demands on corporations that best utilize their capabilities and resources.

These include Social Entrepreneurship, Conscious Capitalism, Bottom of the Pyramid and Shared Value Strategies. Study these strategies. In approximately 50 words indicate what you believe is a good strategy to implement and why so?