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The media group recommends that a client use a mix of 50 percent :30s and 50 percent :15s for their network cable television campaign. However,

The media group recommends that a client use a mix of 50 percent :30s and 50 percent :15s for their network cable television campaign. However, the creative group only wants to do :30s. How much impact would the brand gain or lose by moving to :30s exclusively if a :30 costs twice the amount of a :15?

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