Question
The Media Richness Theory (MRT) suggests that different media platforms have different levels of richness in the information they provide. Do you think Media Richness
The Media Richness Theory (MRT) suggests that different media platforms have different levels of "richness" in the information they provide.
- Do you think Media Richness Theory can be successfully applied to social media? Why?
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Essentials Of Business Research Methods
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
4th Edition
0367196182, 978-0367196189
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