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The merchandise per cap is: The amount of money expected in sales, on average, from each attendee. The amount of money expected for the sale

The merchandise "per cap" is:

The amount of money expected in sales, on average, from each attendee.

The amount of money expected for the sale of hats.

The capped total of money that can be expected.

The profit earned in total sales.

The total number of goods multiplied by the total amount of money spent by attendees.

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