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The Minnesota Twins, a professional baseball team, wanted to develop creativervas to boost sagging attendance at ball games. The Twins hired a moderdor who, ates
The Minnesota Twins, a professional baseball team, wanted to develop creativervas to boost sagging attendance at ball games. The Twins hired a moderdor who, ates every home game during the month of July, led informal discussion w with yrops a to fans to find out what they did and dil not like about the basebeal team and their experience at the stadium. Discussions were videotaped for bater review. These research sessions are called
experiments.
secondary data.
focus groups.
panels.
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