The mission of Natural Strands is to provide toxin-free hair care solutions that are full of all-natural trusted ingredients that promote healthy hair for every type of customer. Our freshly made products are chock full of ethically sourced ingredients using cruelty-free practices. Current Product Offerings and Pricing Whipped Shea Butter Hair Cream $35, 8oz Shea Butter Hair Butter $40, 6oz which strategy are they using:1 broad low cost strategy 2. focused low cost strategy 3. focused differentiation strategy 4. broad differentiation strategy