The mission statement of any organization is to define its purpose. Meaning it helps to answer the question of why the organization or business exists. The mission also helps to layout the strategy of the business. Based on the reasons while the mission exists, one can argue that relationship marketing can be easily formulated into the mission of an organizational plan for a given product.

According to Forsey (2022), relationship marketing "is a marketing strategy that cultivates a more meaningful relationships with customers to ensure the customers experience a long-term satisfaction and loyalty toward the brand" (para. 3). Relationship marketing fits into the mission of a given product is by making sure that the customers become the most important stakeholder for the business. The first approach to relationship marketing is to deeply understand the needs of the customers.

One great example of how relationship marketing fits into an organization's mission was demonstrated by the founders of Bombas. The two founders of Bombas, Goldberg and Heath built a mission-driven company that makes relationship marketing the core of their business. First, their company manufactured high quality socks. Second, they build a relationship with their customers because of their missionthat is when a pair of socks is bought, the company donates a pair of socks to homeless shelter. The founders showed how relationship marketing might fit into a company's mission for a given product.

Meaningful communication is the heart of relationship marketing promotional mix elements. Promotion in business involves activities that businesses initiate to communicate their offering to potential customers, and the combination of these activities is called promotion mix (Pahwa, 2023). Promotional mix elements, according to Pahwa (2023) includes advertising, public relations, person selling, sale promotion, and direct marketing. An important way promotional mix can be used to increase relationship marketing is through direct marketing. Through direct marketing, the marketer builds meaningful relationships with customers by knowing their most important needs.

As stated throughout the course, B2B transactions are among businesses, while B2C transactions are among businesses and consumers. Based on these types of transactions, the buying process for B2B is more complex than B2C. according to Chon (2020), B2B customers are less emotional buyers, and their purchasing process follows a specific metric and goals, while B2C customers have some form of emotional ties with their purchasing decision.

References,

Chon (2020). Difference between b2b & b2c buyer behavior. https://work.chron.com/differences-between-b2b-b2c-buyer-behavior-18518.html

Forsey, C. (2022). The ultimate guide to relationship marketing.

Pahwa, A. (2023). What is promotion mix? -elements & examples. https://www.feedough.com/promotion-mix/#google_vignette

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