The mission statement of Apple is basically to bring the best user experience to its customers, who are using the Apple devices through its innovative services provided to the customers and the innovation of hardware and the software. The mission statement also focuses more on the activities of the business and how to achieve them. Breaking down Apple's vision statement, it says that Apple believes that they are on the face of the earth to make great products that are changing and constantly focus on innovating. The long-term vision statement also says to produce simplicity in place of complexity, and to control the primary technology behind the products of the Apple company by focusing on the essential products and performing in a standard and excellent way. Think different: Apple's goals on staying SMART (concept applied): Specific - Increase customers and boost new product purchases through social media clicks. Measurable - Measure the number of people who clicked links from social media platforms and made a purchase using hashtags. Achievable/Attainable - Using social media in advertising is a helpful approach to attain the desired results and offer contactless delivery. Realistic - Promotion of new features in the latest products. Focusing on social media click rates is a realistic approach. Time-Based - Tracking goals and getting quick analysis can be done; you can see what went right or wrong during sales, and then adjust accordingly.

Question

Do you think that they can improve from what you stated? If so what are some additional recommendations?