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The mission statement of Recipe Unlimited Corporation declares that its aim is to be Canada s leading integrated restaurant company. Recipe Unlimited owns or controls

The mission statement of Recipe Unlimited Corporation declares that its aim is to be Canadas leading integrated restaurant company. Recipe Unlimited owns or controls Harveys, Swiss Chalet, and many other restaurant chains. If the corporation had a portfolio of unique brands, each of which is aimed at a particular market category, what kind of strategy would it be pursuing?
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a
business
b
corporate
c
growth
d
restructuring

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