The mission statement of Sappi reads as follows:

Our mission statement fulfils this aspiration by:

• Focusing on ethical performance in keeping with our values of excellence, integrity and respect.
• Generating prosperity as our ability to remain a sustainable player is founded on generating profits in the short and long term.
• Improving the lives of people through products and services that enrich their lives and by providing an environment in which they can develop their full potential.
• Treading more lightly on the planet by balancing our needs with our impact on earth.

Comment on Sappi's mission statement form an academic perspective.