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The monitoring and use of personal data by large companies is frequently in the news because of the extent to which they go in gathering

The monitoring and use of personal data by large companies is frequently in the news because of the extent to which they go in gathering and retaining such data. How serious do you think this threat to privacy is? Please explain why you think that, giving some context for your opinion and some explanation of what you see the consequences of the data gathering being.

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