Question
The Montana Consulting is evaluating the profitability of their two clients, X and Y. Total fixed costs are allocated evenly between customer X and Y,
The Montana Consulting is evaluating the profitability of their two clients, X and Y. Total fixed costs are allocated evenly between customer X and Y, and will remain the same whether they add or drop clients. Should The Montana Consulting drop client Y? The profit/loss for each customer is shown below. Should client Y be dropped?
XYRevenue320,000154,500Variable costs173,000120,500Contribution margin147,00034,000Allocated fixed costs65,00065,000Customer profit (loss)82,000(31,000)
No, profit will decrease if Client Y is dropped.
Yes, because their revenues are much lower than Client X.
Yes, profit will increase if Client Y is dropped.
Yes, because any customer showing a loss should be dropped.
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