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The MoonStore is a start-up jewelry company that produces only unique products basedoncustomer'sowndesignandmaterialstheypreferred.Thecompanyreceived funding of $100,000 from investors and decided to open a new office

  1. The MoonStore is a start-up jewelry company that produces only unique products basedoncustomer'sowndesignandmaterialstheypreferred.Thecompanyreceived funding of $100,000 from investors and decided to open a new office in New York City. The two locations under consideration are the Upper East side and Upper West side. The managers have identified 5 factors that should be considered in decision making. Each location is assigned a score between 0 and 100 points on each factor. Higher scores are better. The scores are provided in the table below.

Factor

UpperEast side

UpperWestside

Customerconvenience

70

80

Bankaccessibility

40

90

Computersupport

85

75

Rentalcosts

90

55

Laborcosts

80

50

  1. When factor weights are 0.25, 0.20, 0.20, 0.25, and 0.10 for customer convenience,bankaccessibility,computer support,rentalcosts, andlaborcosts, respectively,thenwhich location is chosen by the factor-weighting (factor rating) method?
  2. When factor weights are 0.40, 0.20, 0.10, 0.20, and 0.10 for customer convenience,bankaccessibility,computer support,rentalcosts, andlaborcosts, respectively,thenwhich location is chosen by the factor-weighting (factor rating) method?

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