The most attractive way to reduce or eliminate the impact of paying tariffs on pairs imported to a company's distribution warehouse in Europe-Africa is to build a plant in Europe-Africa and then expand it as may be needed so that the company has sufficient capacity to supply all (or at least most) of the pairs the company intends to try to sell in that geographic region. pursue a strategy of selling fewer pairs in Europe-Africa than rival companies, which will then keep the company's costs for import tariffs in Europe-Africa lower than those of rivals and give the company a competitive advantage based on low tariff costs on its sales in Europe-Africa. pursue a strategy of selling footwear to retailers in Europe-Africa at a wholesale price of $39 per pair or less--no import tariffs have to be paid on branded pairs shipped to footwear retailers in Europe-Africa when the wholesale price is below $40 per pair. lower the S/Q rating on all pairs sold in Europe-Africa to 1 star or 2 stars--no tariffs have to be paid on branded footwear having an S/Q rating of 2-stars or below. simply stop selling footwear in Europe-Africa. C