The most difficult aspect of conducting good on-site optimization is keyword research and subsequent keyword mapping (selecting the appropriate keyword for each page of the website). The textbook discusses the key factors of a good keyword: (1) high relevance, (2) high traffic, and (3) low competition.

Go tohttps://www.tcfsales.com/TCF Sales is a maker of commercial candy equipment.Look at the navigation menu.TCF Sales provides chocolate tempering machines, chocolate enrobing machines, moulding and depositing equipment, and other candy production machines.

Conduct keyword research related to the home page (i.e. if you were to do search, what keywords are most likely to lead you to the homepage for TCF Sales).Next, let's see how those keywords rank in Google's Keyword Planner.In order to use the keyword planner, you have to sign in to adwords.google.com (using your gmail account). Make sure you click on the link, "Skip Guided Setup" on the first page.If you don't click this, then you will be asked to enter a credit card and website URL to start the Google Ads Advertising. SEE WORKAROUND CREDIT CARD ON THIS VIDEO:https://youtu.be/b-cYvXpVQmw

Now enter your keyword ideas into adwords.What type of volume and competition do they estimate for your keywords?Try extra keywords.

Since you created a homepage and landing page in Wordpress back in Chapter 2, look up keywords that you could use for that website.What words did you use, what was the volume and competition levels?