The most effective customer experience design works 1) From the bottom up to the middle (i.e., from the customer-facing employees to the C-suite) 2) From the top down (i.e., from the C-suite to the customer-facing employees) 3) From the outside in (i.e., from the customer's perspective) 4) From the inside out (i.e., from an engineering perspective) Special Journal Affects Sub-ledger? Date Transaction July 1 Sold merchandise on account July 2 Defective merchandise sold on July 1 was returned by the customer due to incorrect colour Received payment regarding the July 1 sale Sold merchandise for cash Sold old equipment for cash Record accrued salaries for the month July 31 Accrued utilities for the month of July July 5 July 14 July 22 July 31