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The most important benefit of the complaint-handling process is: Responses it mitigates costly returns. it mitigates costly returns. it minimizes the risk of bad word-of-mouth.

The most important benefit of the complaint-handling process is: Responses it mitigates costly returns. it mitigates costly returns. it minimizes the risk of bad word-of-mouth. it minimizes the risk of bad word-of-mouth. it gives the firm another opportunity to delight the customer. it gives the firm another opportunity to delight the customer

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