The most important payoff of doing a thorough SWOT analysis is A. enabling a company to assess its leverage in negotiations with buyers B. assisting strategy makers in drawing conclusions about the company's overall situation and crafting a strategy that is well-matched to the company's resources and capabilities, its market opportunities, and the external threats to its future well-being C. helping strategy makers benchmark the company's resource strengths against industry key success factors. D. identifying whether the company's value chain is cost effective vis--vis the value chains of rivals E. revealing whether a company's market share, measures of profitability, and sales compare favourably or unfavourably vis--vis key competitors