The most important results from the latest decision round that company managers need to review/study in order to guide their strategic moves and decisions to improve their company's competitiveness and overall performance on the five investor-expected performance targets in the upcoming decision round are

a. each company's performance on EPS, ROE, stock price, credit rating, and image rating displayed on pp. 2 and 3 of the FIR.

b. the celebrity endorsement data and the 4 graphs showing branded price and S/Q rating trends in each of the four geographic regions on p. 8 of the FIR.

c. the Comparative Competitive Efforts data for each geographic region in the Competitive Intelligence Report.

d. the Performance Highlights Report.

e. the Performance Benchmarks on pp. 6-7 of the FIR.