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The most indirect channel for consumer products incorporates agents, wholesalers and retailers and is most commonly used when there Is too large an inventory to

The most indirect channel for consumer products incorporates agents, wholesalers and retailers and is most commonly used when there Is too large an inventory to be carried by wholesalers. are many manufacturers with a limited inventory competing for a small group of retailers are many small manufacturers and many small retailers. is only one large manufacturers but many small retailersC are low-cost, low unit volume goods

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