How could a knowledge of social stratification be used in the development of a marketing strategy for
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How could a knowledge of social stratification be used in the development of a marketing strategy for the following?
a. Boots
b. Expensive jewelry
c. Home security system
d. Breakfast cereal
e. International travel
f. Habitat for Humanity
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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