How could a knowledge of social stratification be used in the development of a marketing strategy for

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How could a knowledge of social stratification be used in the development of a marketing strategy for the following?

a. Boots

b. Expensive jewelry

c. Home security system

d. Breakfast cereal

e. International travel

f. Habitat for Humanity

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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