The most successful strategy for competing globally is adopting asingleglobal approach(online or offline/ Global Strategy, Think Global - Act Global, Trans-National Strategy Think Global - Act Local, Multi-Domestic StrategyThink Local - Act Local).Everything less than a global strategy is really missing out on value creation.

Argue for or against this proposition using specific and detailed applications of an appropriate strategic management model, concept or framework from the courseandsupport your arguments by using illustrative examples of organisations that you know from your own experience or observation.