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The most typical cause (number #1 on a list of 10 causes) for new product failure is: A. improper pricing B. bad market timing C.

The most typical cause (number #1 on a list of 10 causes) for new product failure is:

A. improper pricing

B. bad market timing

C. little or no relative advantage

D. lack of differentiation

E. little to no primary demand

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