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The most typical cause (number #1 on a list of 10 causes) for new product failure is: Group of answer choices a. improper pricing b.

The most typical cause (number #1 on a list of 10 causes) for new product failure is:

Group of answer choices

a. improper pricing

b. bad market timing

c. little or no relative advantage

d. lack of differentiation

e. little to no primary demand

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