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The most widely used attitude - scaling technique in marketing research is the itemized - ratings scale. the semantic - differential scale. the graphic -

The most widely used attitude

-

scaling technique in marketing research is

the itemized

-

ratings scale.

the semantic

-

differential scale.

the graphic

-

ratings scale.

the summated

-

ratings

(

Likert

)

scale.

the comparative

-

ratings scale.

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