Question
The movie theater owner discovered that there are two segments in the population that attend the shows, older ( 4 0 + ) and younger
The movie theater owner discovered that there are two segments in the population that attend the shows, older and younger people, whose demand functions are as follows:
Older: p
Younger: p
The capacity of the theater is seats.
Note: Demand must be calculated as an integer value.
a Find a single ticket price for both populations that maximizes contribution. Capacity is
b Using variable pricing ie each population has its own price find the prices that maximize contribution for the older and younger individuals with unconstrained capacity. The incremental cost per viewer is still $
c Find the prices for the older and younger individuals under the capacity constraint b seats per show that maximize contribution. The incremental cost per viewer is still $
d What is the opportunity cost? What is the marginal opportunity cost.
e The theater owner offers the cheaper price tickets to the younger individuals as a service to the community. However, the tickets for the two populations are identical once they are issued. Older people have realized that if they could get a younger person to buy them tickets, they could get into the show paying less. So they try to cannibalize the theater. Assume that there is a cannibalization of about percent. Find the prices of the two populations that maximize contribution. Dont forget that capacity is constrained by seats.
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