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The movie theater owner discovered that there are two segments in the population that attend the shows, older ( 4 0 + ) and younger

The movie theater owner discovered that there are two segments in the population that attend the shows, older (40+) and younger (21-) people, whose demand functions are as follows:

Older: 7000  100p

Younger: 3000  150p

The capacity of the theater is 2750 seats.

Note: Demand must be calculated as an integer value.

a. Find a single ticket price for both populations that maximizes contribution. Capacity is 2750.

b. Using variable pricing (i.e., each population has its own price), find the prices that maximize contribution for the older and younger individuals with unconstrained capacity. The incremental cost per viewer is still $15. 

c. Find the prices for the older and younger individuals under the capacity constraint b=2750 seats per show that maximize contribution. The incremental cost per viewer is still $15. 

d. What is the opportunity cost? What is the marginal opportunity cost.

e. The theater owner offers the cheaper price tickets to the younger individuals as a service to the community. However, the tickets for the two populations are identical once they are issued. Older people have realized that if they could get a younger person to buy them tickets, they could get into the show paying less. So, they try to cannibalize the theater. Assume that there is a cannibalization of about 10 percent. Find the prices of the two populations that maximize contribution. Dont forget that capacity is constrained by 2750 seats.


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