• TheMuga silk ofAssam comes from the larvae of thesilkmoththat feed on aromaticSomin theBrahmaputra valley. Muga silkhas a natural yellowish-golden tintwith a glossy texturegiving it a visual difference and distinct quality. Also, it has a touch of exclusivity andit was previously reserved for the use of royalty only.Many consumers are willing to pay a significantly higher price for the Muga silk of Assam. Which general indicators of price sensitivity are illustrated by Muga silk's ability to command a high price?