Question
The music streaming services market has the following sales: Provider Users Apple 102 million Music Spotify 95 million Tidal 2 million Amazon Music 1
The music streaming services market has the following sales: Provider Users Apple 102 million Music Spotify 95 million Tidal 2 million Amazon Music 1 million The television streaming services market has the following sales: Provider Users Netflix 120 million Hulu 90 million HBO 60 million Max Apple TV+ 30 million (1) Calculate the Herfindahl-Hirschman Index (HHI) for both markets. Which market is more concentrated? (2) Describe one practical implication of your finding in part (a). In other words, describe one way in which this information could be useful or predictive.
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
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