The name of the Case study is "Macy's Inc. Will its Strategy Allow it to Survive in the Changing Retail Sector?"

• What is the company's competitive strategies
• State the analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc.
• Analyze financial data using ratio analysis. Additional sources for company's financial information can come from annual reports, Yahoo Finance, etc.)
• Statement of Problems and/or Purpose of analysis (Specify the salient problem, and explain why selected.)
• Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level).
• Recommended strategic alternative (include support)
• Implementation plan (activity plan) recommended for the industry (including challenges and issues).
• Evaluation and control plan