The National Lacrosse League (NLL) is North America's premier professional indoor lacrosse league. The NLL currently has fifteen teams: ten in the United States and five in Canada Unlike other box lacrosse leagues which play in the summer, the NLL plays its games in the winter and spring, from December to June. Each year, the playoff teams battle for the National Lacrosse League Cup. The NLL has averaged between 8,900 and 10,700 spectators per game each year since 2004. The league is determined to increase its geographic footprint and grow the sport of lacrosse across North America. Nick Sakiewicz, who was named the NLL Commissioner in January 2016, stated in late 2021 that "The sport of lacrosse is bubbling at the grassroots level. Timing is everything in sports and sport investment, and it's lacrosse's time." Objective Investors in Winnipeg, Manitoba are interested in bringing professional lacrosse to their city. They are preparing a feasibility study and you will conduct the market demand analysis for the project. Your analysis will cover the individual and the corporate demand subsections described in chapter 11 of the textbook. Your analysis will examine but not be limited to the following questions: 1. Assuming a team in Winnipeg is average in terms of performance, what would be the expected attendance per season during a typical year (once the "honeymoon effect" has worn away)? 2. What size venue should the investors be considering? Would existing venues in be able to support a NLL team? If not, what are alternative solutions. 3. What is the potential revenue from tickets, premium seating, concessions, parking, and merchandising, sponsorship? 4. Are there other potential revenue sources? 5. Are there any specific characteristics of the market that the investors should be aware of before continuing with the project? The National Lacrosse League (NLL) is North America's premier professional indoor lacrosse league. The NLL currently has fifteen teams: ten in the United States and five in Canada Unlike other box lacrosse leagues which play in the summer, the NLL plays its games in the winter and spring, from December to June. Each year, the playoff teams battle for the National Lacrosse League Cup. The NLL has averaged between 8,900 and 10,700 spectators per game each year since 2004. The league is determined to increase its geographic footprint and grow the sport of lacrosse across North America. Nick Sakiewicz, who was named the NLL Commissioner in January 2016, stated in late 2021 that "The sport of lacrosse is bubbling at the grassroots level. Timing is everything in sports and sport investment, and it's lacrosse's time." Objective Investors in Winnipeg, Manitoba are interested in bringing professional lacrosse to their city. They are preparing a feasibility study and you will conduct the market demand analysis for the project. Your analysis will cover the individual and the corporate demand subsections described in chapter 11 of the textbook. Your analysis will examine but not be limited to the following questions: 1. Assuming a team in Winnipeg is average in terms of performance, what would be the expected attendance per season during a typical year (once the "honeymoon effect" has worn away)? 2. What size venue should the investors be considering? Would existing venues in be able to support a NLL team? If not, what are alternative solutions. 3. What is the potential revenue from tickets, premium seating, concessions, parking, and merchandising, sponsorship? 4. Are there other potential revenue sources? 5. Are there any specific characteristics of the market that the investors should be aware of before continuing with the project
